Assignment # 4

Answer the following questions

From the textbook Chapter 7

1.What are the major advantages and disadvantages of television advertising?

2.What are the major advantages and disadvantages of radio advertising?

3.What are the major advantages and disadvantages of magazine advertising?

From the textbook Chapter 8

1.Define digital marketing.

2.How are blogs and newsletters used in marketing program?

3.What primary forms of online or web advertising are used by marketing teams?