Assignment 2: Required Assignment 1—Organizational Assessment

As a manager, you have to continually evaluate the organization and  its strategy and consistently adapt the business model to ensure that  the overall business plan is one step ahead of the competition.

In this assignment, you will get an opportunity to learn, from actual  experiences, how an informed manager would assess the current overall  health of an organization and make decisions regarding future  opportunities and performance.

Tasks:

Select an industry relevant to your career. If you lack work  experience, you can base your selection on real-life market situations  or business areas that you may have knowledge about. You can also  consult sources such as the Wall Street Journal, Financial Times, Bloomberg Markets, the Economist, US News and World Report, and the Argosy University online library resources.

• Research the growth opportunities in the industry, competitive  strategies that were employed, typical customers, and other relevant  information related to the industry. Specific opportunities will differ  depending on the industry selected, but be sure to consider current  economic events and news relating to the industry that may influence the  future direction of your industry.
• Within this industry, select a midrange-performing company that provides goods or services. Then, address the following:      
  • Analyze why this company maintains the level of success it  does from an economic and financial perspective. Develop at least two  visual aids (e.g., charts, graphs, or tables) to support your argument.
  • Evaluate whether the company's pricing and positioning decisions contribute to or hinder that success.
• Evaluate whether the strategy currently used by your industry, as  discussed in previous sections, appears to be sustainable over time.

Create a 4- to 5-page research paper. At the end your paper, include a reference page and cite scholarly sources in APA style.