Assignment 2: Promoting YOU as a Brand

Write a four to six (4-6) page paper in which you address the following personal branding questions:

1. Examine your personal skills:
   • What is your area of expertise?
   • What valuable skills do you have to offer?
   • Where can you improve?
2. Analyze your career goals:
   • What do you want to accomplish? (e.g., obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, etc.)