Assignment 2: Paid Search Ad Analysis

Instructions (EXAMPLE BELOW)
 

1. Go to Google  
2. Enter your Search Query of choice  
3. Take a screenshot  
4. Provide feedback on the following 3 things  
5. Is there at least one ad that is relevant to your query and you would consider clicking through to?  
6. Which AD do you find most compelling and why?  
7. In the most compelling ad please identify (either written response or marked up screenshot) the Display URL  

Optional: identify a Unique Selling Point and or Call to Action within the ad  

Submission  

• Either paste screenshot within the assignment response with feedback or create a document (DOCX or PPTX) where screenshot is pasted and feedback is provided  

 If you need assistance with taking a screenshot of the Google search results page, please let me know