Assignment 2: Examining a Health Communication Initiative

In this assignment, you will continue working toward your final Required Assignment (RA).

Select one health behavior that is consistent with your final assignment topic and two health communication initiatives directed at that behavior. You will then compare and contrast these two initiatives.

Note: In M3 Assignment 2, you will propose a communication plan that builds on these efforts.

Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:

• Identify two existing health communication initiatives that focus on the same health behavior.
• Evaluate the strengths and weaknesses of each health initiative identified.

Next, do the following:

• Select one or more of these health communication initiatives to include in your health campaign.
• Describe modifications that can be made to fit your health campaign.

Support your statements with examples and scholarly references.

Your final product will be a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.

By the due date assigned, deliver your assignment to the Submissions Area.

Assignment 2 Grading Criteria

Assignment ComponentsProficientMaximum PointsIdentify two existing health communication initiatives that focus on the same health behavior.Initiatives identified are appropriate and focus on the same health behavior.8Evaluate the strengths and weaknesses of each health initiative identified.Evaluation accurately describes strengths and weaknesses of two existing health communication initiatives, providing well-researched information.32

Describe modifications that can be made to fit your health campaign.

Modifications are appropriate for the selected health communication initiative. Modifications are likely to assist the affected audience profile.40Academic WritingWrite in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.20Total:100