Assignment

Select an advertisement, brochure or actual product that you suspect might be a

form of health fraud or quackery.

1. Based on what you read in chapter 4 describe two of the marketing/selling

techniques that are used in the advertisement. Include the technique and a

description of how it was used for this ad.

2. Using information from chapter 3 describe why or why not, a consumer should

be suspicious of the claims of your chosen product. What would you recommend to

a consumer ?

3. Based on your analysis what remaining questions do you have about the

product?

4. Would you use the product? Why or why not.

5. Attach the link (or screenshot) of the selected advertisement and your written, typed critique of it

techniques that are used in the advertisement attached below