assignment

Marketing Plan - Part 3: Marketing Strategy

1. Market-Product Focus (aadias)
   • Describe the five-year marketing and product objectives for the company (aadias)
   • Discuss current and future market potentials.
   • Identify new products and services that align with customer needs.
   • Identify points-of-difference
   • How will the company position its products and services?
2. Marketing Program
   • A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives.
   • Describe the product strategy
   • Describe the price strategy
   • Describe the promotion strategy
   • Describe the place (distribution) strategy