Assignment

Web Analytics: The Importance of Defining Goals and Funnels

Explore and understand why defining goals and funnels are important. Please, answer the following questions:

1. What is a Website goal, define how this will assist you in visitor engagement and why would you want negative goals?

2. Describe the five funnel shapes and give examples of what they mean.

3. Can you think of a 6th funnel shape and example? (i.e. some ideas might be thought of by better understanding the Amazon shopper or a “wishlist”)

 Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers.