Assignment

In your paper,

• Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American      Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or      PayPal.

· Under a Situational Analysis heading 

• Construct an environmental analysis for your chosen company regarding: 
  • Economic
  • Trade
  • Social and Cultural
  • Political, Legal, and Regulatory

· Under a General Strategy heading 

• Identify a country in one of the following regions for  your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy): 
• Latin America
• Middle East
• Africa

Explain your rationale for selecting the country considering 

• Demographic
• Economic
• Trade
• Social factors
• Cultural Factors
• Legal Factors
• Political Factors

Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style.

Must include a separate references page that is formatted according to APA style