Assignment

Data Mining

Analytics is the current buzzword in the sport industry. Managers are constantly looking for ways to utilize data to improve the efficiency of their organizations
Sport marketers are constantly utilizing various sampling methods to gather data about consumers. Non-sport organizations are also teaming with sports properties to access the sport consumer in order to gather data (ex: credit card companies offering free gifts at sports venues in return for completing a credit application). The Pittsburgh Pirates want to increase paid attendance at weekday games. What type of information do we need to solicit before we develop our marketing plan to increase weekday attendance?