Assignment

Evaluate how Microsoft Corporation is performing each element of its marketing mix below:

1. Product strategies
2. Pricing strategies
3. Distribution strategies
4. Promotion strategies

For each marketing mix element above, evaluate each of the following four areas for Microsoft Corporation:

1. Is the organization on target to meet its sales goal?
2. What metrics could the organization use to measure performance?
3. What performance diagnostic tools could the organization use?
4. What corrective action do you suggest for the marketing mix element?

Based on your assessment, describe how it is equipped to meet the future challenges of marketing.

1. Use 6 credible sources from the last five years research sources.