Assignment

Assignment (Individual Assessment) 20% 

Due Date: Week 8, Friday 16th of September. All assignments to be submitted through Turnitin. 

This assessment is based on the simulation (http://marketing.muzzylane.com/demo/web/A1). It is designed to prepare students for the decisions that have to be taken to complete the simulation game and successfully market their product (i.e., backpack). As part of this assignment, students will expand on the alternative strategies that could be adopted as well as their advantages and disadvantages. The assignment should not exceed 1000 words. 

Choose one area of decision making: 

- Choosing a product strategy 

Your assignment should include the following points: 

1. Think creatively and generate a list of alternative strategies; 

2. Briefly discuss the advantages and disadvantages of each strategy; 

3. Choose one strategy and discuss your reasoning for this choice. Please ensure that you integrate relevant marketing theory and concepts into your discussion.