Assignment

Instructions: Complete answers about a paragraph per question -include references.

1.    Explain a person that is an active​ participant, a​ lurker, or a rubbernecker when it comes to​ ARGs? Explain your answer.

2.    Which steps along the consumer​ decision-making process are ratings and reviews posted on sites helpful to the​ consumer?

3.    What products have you​ (or your friends or​ family) bought due to the influence tactic of​ reciprocity?

4.    Reflect on the various types of product placements.

5.    Reflect on the various utilitarian and hedonic motives that apply when you go shopping.