Assignment

 Apple Memo

1. What major competitive threats does Apple face today?

2. What product categories and markets should be Apple's priorities moving forward (watches, television, self-driving cars, other markets)? 

Comcast Memo

3. Why did HBO and CBS offer "over-the-top" services? Are other firms such as ESPN likely to do so as well?  

4. Is pay-TV ripe for unbundling? What is the future of the television industry? Is Apple a threat to Comcast? 

5. How should Comcast deal with the changing industry dynamics?