Assignment

Choose one of the companies below and view the company's commercial by clicking on the link.

• Walmart
• Chipotle
• Starbucks
• Zappos
• AirBnB
• Motel 6

Based on what you know about the company, answer these questions on the discussion board:

• How does the company set itself apart from its competitors? Does it compete on price, quality, service, or innovation?
• How does the company communicate these competitive advantages to customers?