Assignment

Part 1

Develop a SWOT (Strength, Weakness, Opportunity, and Threat) analysis to determine if it would be a good business move for IN-N-OUT Burger to expand their operation out of the southwest into the southeast.

A SWOT analysis worksheet is provided as an example. You are allowed to use any SWOT analysis layout for this assignment.

Part 2

Prepare a written recommendation that will be presented to the Vice President on whether to expand the In-n-Out Band to the East Coast. Websites that could potentially help you are: