Assignment

In this activity, you will complete your marketing plan.  Use your prior assignments and instructor feedback to finalize all the sections of the marketing plan. For additional sections, such as advertising and budget, conduct further market research.

For this part of your marketing plan, you will use what you learned in the course. You should already have started some work in these areas in prior weeks.  For this assignment, include all parts of your marketing plan.  Include any necessary updates based on previous feedback. 

Complete the following information:

1. Your product or service
2. Purpose
3. Product life cycle
4. Marketing environment
5. Marketing objectives
6. Competitor analysis
7. Price of product or service
8. SWOT (your product or service)
9. The 4 Ps/7 Ps of marketing
10. Target customer
11. Marketing segmentation
12. Marketing management
13. Advertising approach
14. Advertising budget

Things to Remember!

• Include justification from your research for each of the parts of your marketing plan.
• Incorporate graphics such as tables, graphs, and charts to support your claims.
• Format according to APA style.

This activity will count as 5% of your grade and will be assessed according to the SBT Final Project Rubric.