Assignment

Please come up with an innovating product or service and an international location (city & country) where you want to launch the product or service. The product or service idea should come from one of the categories below:

1. New-to-the World (new products/services that produces an entirely new market)

2. New Product/Service Line (new products/services that allow a company to enter an established

market for the first time)

3. Additions to existing product

lines (new products/services that supplement existing brands and

product lines)

Please give a short description of your product or service. This is a Marketing management exercise. Please approach from a Marketing point of view because I will be developing a Marketing Plan and an Industry Analysis based on the product or service chosen.