Assignment (13 Summary)

Question 1 (Economics) (txt book: Managerial Economics)

 Reflect on the assigned readings for the week (chapter-13,14). Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:

1. Why might Mattel set a much lower margin on its Barbie dolls than on the accessories for the dolls?

Question 2 (New adventure) (Chapter 3&4 file)

 Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:

1. Pick a business in your community and find a creative way to change either the product/service or the way that product/service is delivered to the customers. How does your innovation add value to the business and how can that value be captured?

Applicable for Both Questions:

 The textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion

It should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced)