Assignment 1: Start Up a Small Business

Select a business idea which you would like to implement and complete this assignment.

 Note: The business will be a 24 hour, multiple court, basketball gym.

Write a seven to eight (6-8) page paper in which you:

1. Propose the value proposition of the product or service the business will offer and explain the rationale.
2. Outline the competitive market and the industry in which the business will operate.
3. Determine at least two (2) strategies of each for protecting the following:
   1. the branding
   2. the logo
   3. the product technology
4. Suggest methods to test the product idea for feasibility.
5. Suggest at least three (3) strategies to incentivize the founding management team.
6. Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.
7. Use the Internet or Strayer databases (located at https://research.strayer.edu) to locate at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.