Assignment 1: Starbucks’ Strategy

   Assignment      1: Starbucks’ Strategy

Assignment      1: Starbucks’ Strategy

1. Assignment      1: Starbucks’ Strategy
        Due Week 3 and worth 280 points
   
        Using the Internet and Strayer University databases, research Starbucks’      organizational culture and the key leadership and management traits used      to execute the business strategy.
   
        Write a four to five (4-5) page paper in which you:
   
    

1. Suggest       the key elements of Starbucks’ organizational culture that contributes to       its success in a global economy. Indicate management’s role with creating       and sustaining the organizational culture.
2. Assess       the effectiveness of Starbucks’ management decisions in providing       innovative offerings for its customers (e.g., WiFi, style of coffee,       etc.) in order to achieve its current competitive marketplace advantage.       Provide support for your rationale.
3. Determine       one (1) key management competency that a successful manager at Starbucks       is likely to have. Indicate one (1) way in which this particular       competency is a good fit for the organizational culture.
4. Evaluate       Starbucks’ ability to achieve long-term sustainability as a global leader       in the coffee industry without the organization’s CEO, Howard Shultz.
5. Use at       least two (2) quality academic resources. Note: Wikipedia       and other Websites do not qualify as academic resources.
6. Your       assignment must follow these formatting requirements:

• Be       typed, double spaced, using Times New Roman font (size 12), with one-inch       margins on all sides; citations and references must follow APA format.       Check with your professor for any additional instructions.
• Include       a cover page containing the title of the assignment, the student’s name,       the professor’s name, the course title, and the date. The cover page and       the reference page are not included in the required assignment page       length.
• The       specific course learning outcomes associated with this assignment are:
• Examine       the concepts of management related to modern-day work environments.
• Analyze       the corporate environment, culture, and challenges for managing in a       global environment.
• Use       technology and information resources to research issues in modern management.
• Write       clearly and concisely about modern management using proper writing       mechanics.
• Grading       for this assignment will be based on answer quality, logic / organization       of the paper, and language and writing skills, using the following       rubric.
        Click here to       view the grading rubric.

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