Assignment 1

 Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand. 

 Assignment 1 Preparation: NOTE-for this Assignment You are doing your own Assessment on the Business, DO NOT got to the business website and copy their analysis. You can look at their items for ideas, but you NEED TO DO YOUR OWN ASSESSMENT on the business.   

Helpful Weblinks:

How to Identify Your Unique Selling Proposition (USP)

7 Steps to Idenifying your USP

Importance of Creating a Competitive Advantage with your USP