ASsI 22

Use the following long-term care organizations:

• Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries.  

For your initial post, Select one specific marketing strategy for each of the long-term care organizations noted above. In your post, explain the following:

• Why you chose the strategy for that long-term care organization

• Which of the three marketing strategies would best fit the goals of your chosen HCO

• How the strategy would be applied to your marketing plan