Assessing Internal Environments

Hello Students,

For this Forum, launch the week three lesson and then read Chapters 3 & 4 in the textbook.

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Transcript of video
 

Value Chain Analysis

Value Chain Analysis views the organization as a sequential process of value-creating activities. Such an approach is very useful for understanding the building blocks of competitive advantage. In competitive terms, value is the amount that buyers are willing to pay for what a firm provides for them. And, a firm is profitable to the extent that the value that it receives exceeds the total costs involved in creating the product or service.
 

When using value chain analysis one needs to view the concept in its broadest context, i.e., without regard to the boundaries of a given organization. That is, include suppliers, customers, and alliance partners.
 

Forum assignment

After reading this week's material answer ONE (1) of the following questions in this forum:

1 - After reading about primary and support activities in a firm's value chain, discuss how managers can create value by establishing important relationships among the value-chain activities both within their firm and between the firm and its customers and suppliers.

2 - Identify and discuss the key corporate social responsibility issues which are of major concern in an industry or public service organization of your choice.  Compare the approach of two or more organizations in that industry or public service and explain how this relates to their competitive standing.  

Instructions:

Your initial post should be at least 250 words, not including repeated questions, references and quotes.  Please respond to at least two other students.  Responses should be a minimum of 100 words.  Use your own words.   

Initial Post Due:  Thursday, 11:55 p.m., ET
Responses Due:  Sunday, 11:55 p.m., ET