Article Summary

The article summary must include:

1. A cover page with your article’s title, author, and source as well as your name, the course title and number, and the date.
2. An overview or summary of the marketing research article (55 points)
3. How the topic specifically pertains to information in the course and textbook (30 points)
4. Your business opinion of the significance the subject has on today’s organizations using marketing research. (10 points)
5. Spelling, grammar, sentence structure, continuity/flow of paper (5 points)

The article must be summarized in 1 1/2 – 2 (full) typewritten pages of content, using 12 font, double spacing, Times New Roman font style, size 12.