Article review with analysis for hypothesis, methodology, conclusion for managers ... for international marketing -
Your review must have at least 4 pages and include:
(1) an introductory part including objective(s) of the journal article, theory, hypotheses, methodology used to test the hypotheses, results and recommendations for international managers; more importantly
(2) your critical analysis/evaluation by answering: What is your assessment of the ideas suggested by the author using your own knowledge and experience to justify your position? Do you agree or disagree with the arguments given? What are the strengths and weaknesses of the arguments presented?; and
(3) concluding paragraph briefly summarizing your position on the value, accuracy and relevance of the article.
see the article attached
6 years ago
25
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