article review #2

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Article Review

Find an article illustrating marketing challenges, failures, and/or successes within an industry or for a company; or trends within an industry where changes lead to opportunity and/or threats. 

Write a 1 to 2 page of "what you learned", For example, marketing lessons, mistakes, insights, and/or implications from the article. 

(Sources only from Business Week, Fortune, Wall Street Journal, and Forbes).

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    Amanda Smith
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