Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive communication for over 2000 years. Describe these appeals with specific examples of their application in modern business communications. How important are such appeals in digit

Unit Learning Outcomes Assessed
1. Engage in ethical production of academic essays, business reports,
  correspondence and presentations through research and application of
  appropriate referencing
2. Create a clear, coherent and independent exposition of knowledge and
  ideas in academic/business writing
3. Discuss and apply the writing process in various types of academic
  essays, business reports, correspondence and presentations
4. Identify and apply structural elements of essays, reports and business
  correspondence
5. Develop and demonstrate academic research skills




Assessment Description
Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive
communication for over 2000 years.

Describe these appeals with specific examples of their application in modern
business communications. How important are such appeals in digitalised
business communications?

In your essay, you are expected to cover the following:
 � Explanations of ethos, pathos and logos.
 � Specific examples of how ethos, logos and pathos apply to modern
business communications.
� Consider to what extent these concepts can be applied to digital business
communications and why
� Use at least 3 credible sources to support your essay. Remember you
need to cite sources in-text, as well in the reference list.



Detailed Submission

� 1,000 words
� 2.5 cm margins
� 1.5 point spacing
� Calibri or Arial font
� 11 � 12 size font