Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are:

Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are:

• Logical/rational
• Moral/ethical
• Emotional

Other rhetorical modes only operate on the logical/rational level. As you study READ3, notice and think about how Jefferson, Lincoln, King, and Hughes use Argumentation and Persuasion while satisfying the three “Levels of Appeal.” Then, in the discussion board

Discuss the issues you find in these writers that you feel are most important today.