Approach to Crisis Management: Defending an Organization’s Reputation Paper

Read the attached story... Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response. 

• What went well regarding the PR response to the situation? 
• What might you have recommended to improve the response? 
• Cite PR concepts from your text, ERRs, or other sources to support the points you are making. 

Questions 

1. What would you have counseled CEO Schultz on his idea to keep Starbucks locations free of guns?
2. What about your counsel relative to his idea to start conversations among baristas and patrons on the subject of race?
3. Is it a good idea for companies to communicate publicly about their viewpoints? If so, should there be any public relations restrictions on the issues companies take on?
4. What other public relations options did Schultz have in his quest to bring Starbucks into the race issue?

Include two references with your paper.

Format your paper consistent with APA guidelines.