Applying a Code of Ethics or Code of Conduct.

"Read the article below. 

Hill, R., & Rapp, J. (2014). Codes of Ethical Conduct: A Bottom-Up Approach. Journal of Business Ethics, 123(4), 621-630. doi:10.1007/s10551-013-2013-7.
Link to Article"

I have uploaded the article here for view, which will need to be used for this assignment paper and referenced properly, with website and page numbers. 

Based on what you read in the assigned article, answer the following questions:

1. Identify and define the four stages to the process to build a code of conduct from the bottom up approach?

2. Of the four stages, which one do you feel is the most important? Why?

3. How does the use of the bottom up approach provide a better approach than a top down process?

4. How would the application of this approach assist companies in preventing unethical conduct?