Apply: Strategic Plan Evaluation

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc. 

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

• The best possible options for evaluating a strategic plan
• Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

• How should the company measure organizational performance?
• How will the company examine what progress is being made toward the stated objectives?
• What criteria will be used when determining whether company objectives are measurable and verifiable?
• Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?