Applications of Associations

In Chapter 5, we discuss association rules.   Specifically, we research market-basket analysis. Describe market-basket analysis   Describe a situation where you could use market basket analysis in a real life situation

 Source:

EMC Education Service (Eds). (2015) Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing, and Presenting Data, Indianapolis, IN: John Wiley & Sons, Inc