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Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase, pages 297-298

1.       How did Lotte.com use analytics to improve sales?

 2.        What were the challenges, the proposed solution, and the obtained results?

 3.        Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?

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Dr. Michelle_KM
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