Apple's Strategy

 Refer to  Assurance of Learning Exercise #1 (Apple) in Chapter One of your  Thompson (2022) text. Read “Apple Inc: Exemplifying a Successful  Strategy” in Illustration Capsule 1.1. Incorporate our course (Thompson text) work for the week and dDevelop your analysis by responding to the following questions: 

• Does Apple’s strategy seem to set it apart from rivals?
• Does the strategy seem to be keyed to  a cost-based advantage, differentiating features, serving the unique  needs of a niche, or some combination of these? Explain why?
• What is there about Apple’s strategy that can lead to sustainable competitive advantage?

  Submission Details:  

• Your analysis should be 500 words or less.
• Incorporate a minimum of at least  our course Thompson 2022 Text and one non-course scholarly/peer-reviewed  sources in your paper to support your analysis.
• All written assignments must include a  coverage page, introductory and concluding paragraphs, reference page,  and proper in-text citations using APA guidelines.