Appealing the Audience

nitial Post Instructions

Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats. Ideally, you should work within your chosen topic for Week 3 and 4, but if you cannot find an ad about your topic, go with one that sparks your interest.

Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week's lesson: logos, pathos, ethos, and kairos.

• Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.
• If an appeal is missing, then discuss how its absence affects the ad's overall persuasion.
• Finally, present your overall assessment of the ad's effectiveness.

Click on the following Writing Tip link to learn about citing graphics:

Link: Writing Tip

Follow-Up Post Instructions
Respond to at least two peers or one peer and the instructor. Address the following:

• Compare your own analysis of the ad's effectiveness to those of your peers.
• Who do you think is the potential audience for your peer's ad? Why is that the case?
• Evaluate how the ad might be more effective.
• Did you find the ad manipulative or supportive?
• Who stands to profit from the ad?

Note: If you see that someone has already received feedback from two peers, please choose to help a peer who has yet to obtain feedback.

Writing Requirements

• Minimum of 3 posts (1 initial & 2 follow-up)
• Initial Post Length: minimum of 3 college-level paragraphs
• APA format for in-text citations and list of references