App Genius

This has been a course in business innovation. We have discussed products, processes, companies, successes, and failures. We had a great debate about the drivers of innovation - leadership, and culture. Now, we'll ask you to expand on an idea and turn it into an innovation.

Assignment

Innovations need to solve a problem. Think of five problems or hassles that you face every day. Then, decide on one that can best be solved with a smartphone app. In 2-3 pages:

1. Describe the problem or hassle
2. Name and introduce the smartphone app 
3. Go into detail about how the app helps to address the problem or hassle