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Submit a 3- to 5-page scholarly analysis in which you do the following:

Evaluate the definition of product-harm crisis within the context of the Toyota case study.

 

Identify the problems the Toyota leaders must solve.

 

Analyze the organizational changes that were successful and unsuccessful.

 

Synthesize your analysis of the literature to develop one or more recommendations for strategies Toyota might used to manage this product-harm crisis and recover brand loyalty in the global market.

 

Support your work with a minimum of two specific citations per page from this week’s Learning Resources and/or additional scholarly sources.

 

Be sure to use the APA Course Paper Template (6th Ed.), found in this week’s Learning Resources to complete this Assignment. Also, refer to the Week 3 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work.

 

Please Note: For each page of your paper, you must include a minimum of two APA-formatted scholarly citations.

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