answers 3 questions and add the References ( about Starbucks)

I outline the answers as the main point, so you should add more information related to that .

1-Identify relevant macro trends related to (Starbucks)? 

Content: adding new content according to trends

Structure: linking activities according to trend

Governance: changing one or more parties that performs tasks 

Retreat: a new strategy for old technologies 

Counteract: escape from aspects costumers view as negative 

2-Form a picture of the business need you’re trying to solve related to (Starbucks)? 

“Mission services”

“Not always still in comfort zone”

3-List options for business model innovation related to (Starbucks)?