answer questions from video

https://www.youtube.com/watch?v=cGWnjEihazA

here is the questions 

1.  What did the customer want form their marketing campaign?

2.  Which firm do you feel had the better campaign? (opinion question)

3.  Which firm satisfied the customer's objectives and gave the customer the campaign that the customer wanted?

4.  Which campaign integrated more marketing communications (used more marketing tools).  Given the customer's request was this the correct thing to do?