ANSWER QUESTIONS FOR STUDY GUIDE 1-5

1.   What type of market should be considered for these services or products: A spray that combines pain relief and protection for cuts and scrapes?

A.   Micro-market

B.   Mass-market

C.   Untapped markets

D.   Targeted markets

E.   Redefined market

2.   What type of market should be considered for these services or products: An orphan drug that is marketed for a rare genetic disease?

A.   Micro-market

B.   Mass-market

C.   Untapped markets

D.   Targeted markets

E.    Redefined market

 

3.   What type of market should be considered for these services or products: A child-birth center that focuses on natural, holistic care?

A.   Micro-market

B.   Mass-market

C.   Untapped markets

D.   Targeted markets

E.   Redefined market

4.    What type of market should be considered for these services or products: A diet and weight loss clinic located in a new suburban community?

A.    Micro-market

B.    Mass-market

C.    Untapped markets

D.    Targeted markets

E.     Redefined market

5.    What type of market should be considered for these services or products: A new pain control center added to a traditional community hospital?

A.   Micro-market

B.   Mass-market

C.   Untapped markets

D.   Targeted markets

E.   Redefined market