Answer questions after reading articles

Read the attached article and answer the following three questions. The final answer should be no less than 2.5 pages (not including questions themselves). 12 pts fonts size and no plagiarism. 

1.Using the five forces model of   competition, determine the attractiveness and the intensity of rivalry in the   jewelry industry.

2. Perform a SWOT analysis for Blue   Nile to specify the strengths and weaknesses of Blue Nile’s resources and the   opportunities and threats existing in its external environment.

3.What goals and actions do you think are most important to ensure the company’s ongoing success?