Analysis of Marketing Campaigns

We have been looking at successful ad campaigns using social media. Let's apply this directly and see how this compares with older methods of advertising.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:

• ALS #IceBucketChallenge
• Always #LikeAGirl
• Coca-Cola #ShareaCoke
• IKEA bookbook video
• McDonald's Super Bowl 2015
• Taco Bell #OnlyInTheApp
• Virgin America Boo videos

Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.

In a minimum of 3 pages, please do the following:

• Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
• From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
• Describe how social media plays into the intent and the actual message. What's different between the two you chose?
• What made the ads successful (or not successful)?
• What ideas and opinions do you have about the product or brand after reviewing the ads?
• What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
• Summarize your analysis.