Analyse Easyjet airline competitive advantages over low cost airline such as Ryanair by using SWOT and Poter's Five strategy
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Have to include these points and add something other,give the web link where you find the sources.
1) route selection ：major hubs
2) cooperation with legacy carriers as feeder (easyJet brings people to big airports and then they fly with other companies to other continents)
3) punctuality (if a Ryanair plane has technical issues it takes very long time to get replacement as all their planes operate at maximum utilization)
4) less controversies (Ryanair always in trouble with wages, cancellations)
5) other competitors than Ryanair as there are growing quickly as well
6) financial liquidity - Norwegian, FlyBe in trouble; Monarch and AirBerlin bankrupt
9 years ago
6
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