American Auto is evaluating their marketing plan for the sedans, SUVs, and trucks they produce ...
American Auto is evaluating their marketing plan for the sedans, SUVs, and trucks they produce. A TV ad featuring this SUV has been developed. The company estimates each showing of this commercial will coss $500,000 and increase sales of SUVs by 3% but reduces sales of trucks by 1% and have no effect of the sales of sedans. The company also has a print ad campaign developed that it can run in various nationally distributed magazines at a cost of $750,000 per title. It is estimated that each magazine title the ad runs in will increase the sales of sedans, SUVs, and trucks by2 %, 1%, and 4%, respectively. The company desires to increase sales of sedans, SUVs, and trucks by at least 3%, 14%, and 4$, respectively, in the least costly manner. A. Formulate and LP model for this problem using excel B. B. What is the optimal solution
8 years ago
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- AmericanAutoisevaluatingtheirmarketingplanfor.xls