Advertising, Media and Branding

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Answers must be written in essay format, which means that you shall provide you opinion on each topic. 

REEBOK SHOES

Clearly identify each question with its answer. PDF is mandatory. 

• Questions: o What does ‘brand positioning’ mean? Write your Brand’s Positioning Statement. 

o Explain how would you structure an Advertising Agency to service your Brand. Explain the role of the different working units. 

o Find a visual advert created for your brand. Explain the Creative Strategy behind it by analyzing the following: § Target Group § Communication Objective § USP and Reason Why 

Formalities: • Wordcount: 500-800 

• Cover, References and Appendix are excluded of the total wordcount.

 • Font: Arial 12,5 pts. 

• Text alignment: Justified. 

• The in-text References and the Bibliography have to be in Harvard’s citation style.

DEADLINE: March 11th by midnight (CET timing)

    • 3 years ago
    • 20
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