Advertising III

• Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.
• Write a 1,050- to 1,400-word paper by addressing the following:
  • What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?  
  • What has peer-reviewed research revealed about the implications of emotion-based persuasive messages? 
  • What type of research methods have been used in peer-reviewed  research related to emotion-based persuasive advertising? Why do you  believe these research methods were chosen?
  • What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?
  • Where did your team members agree and disagree on coding and analysis, and why?
  • What final conclusions and implications would you draw about your content analysis findings?
  • What additional specific research questions and hypotheses might you  propose to uncover what you do not know about emotion-based persuasive  messages in online advertising?
•  Reference at least three peer-reviewed sources in your research for this assignment. 

Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide. 

• For Online and Directed Study students, these are Microsoft® PowerPoint® presentations with notes.

Format your assignment and all sources according to appropriate course-level APA guidelines.