Advertising & Promotion Discussion Board 11
cam15What trends and developments have been causing the television viewing audience to become fragmented? How might this fragmentation contribute to marketers’ growing use of event sponsorship and branded entertainment?
Why have video games attracted so much interest recently as a venue for product placements? What makes this venue even more appealing for marketers as games and game players move to the Internet?
At least 150 words
6 years ago
5
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