Advertising & Promotion Assignment 9
cam15Website: www.moosejaw.com
Assess the direct-marketing components at the website of Moosejaw, the athletic apparel retailer popular on college campuses (http://www.moosejaw.com). For each direct marketing appeal that you can identify on the site, explain how the company would be able to measure the effectiveness of the appeal. As you evaluate the site, also identify any opportunities for the company to gather customer information that could enhance its database marketing efforts.
Your write-up should be 300+ words in length. Provide as much detail as possible.
6 years ago
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