Advertising--1

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Understanding Advertising and Public Relations

Using the course scenario as your example, discuss the following:

• Define advertising, and explain it through a banking-related example.
• Define public relations, and explain it through a banking-related example.
• Compare and contrast these concepts as they relate to marketing.
• Illustrate how these are components of the overall marketing mix.